Strategy Transformation Framework

In a downturn, everyone's mind turns to execution. Just tighten the belt and cut costs to ride through the downturn. Usually it's a cost cutting exercise across the board. We would argue that this is a dangerous practice. In every business, there are activities that contribute significantly to the business attaining a competitive differentiation, which we call "core," all other activities are characterized as context. Cutting activities that are core can be detrimental to your business.

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Under the Buzz NUGGETS

Addressing Key Strategic and Management Issues in Enterprise Systems and Software Companies by Philip Lay

BNT Book Released with TCG Advisors Contributing

"Business Network Transformation - Strategies to Reconfigure Your Business Relationships for Competitive Advantage", Edited by Jeffrey Word.

Chapter 1: "The Key to Competitive Advantage in Today's Global Bazar: Transforming Your Business Network", by Philip Lay and Geoffrey Moore

Available on Amazon

"In a Downturn, Provoke Your Customers"

TCG Advisors' perspective on the challenges of selling in a downturn was the cover article of the March 2009 Harvard Business Review. The article explores the transformation of Sales and Marketing to an effective and focused function. Provocation Based Selling is garnering acclaim in the tech industry and beyond. Read synopsis and order reprints.

...more
 

 

BNT Book Released with TCG Advisors Contributing

"Business Network Transformation - Strategies to Reconfigure Your Business Relationships for Competitive Advantage", Edited by Jeffrey Word.

Chapter 1: "The Key to Competitive Advantage in Today's Global Bazar: Transforming Your Business Network", by Philip Lay and Geoffrey Moore

Available on Amazon

"In a Downturn, Provoke Your Customers"

TCG Advisors' perspective on the challenges of selling in a downturn was the cover article of the March 2009 Harvard Business Review. The article explores the transformation of Sales and Marketing to an effective and focused function. Provocation Based Selling is garnering acclaim in the tech industry and beyond. Read synopsis and order reprints.

...more

  
 

 

Calendar of Key Events

Conferences and Speeches

Geoffrey Moore, Keynote Speaker

5th Annual Hadoop Summit 2012, Jun 14, 2012, San Jose, CA

AICPA Digital CPA: Cloud User Conf, Oct 29, 2012, Washington, D.C.

 

Todd Hewlin, Keynote Speaker

Technology Services World 2012, May 9, 2012, Santa Clara, CA

 

Philip Lay, Keynote Speaker

Ventyx Sales University, February 1, 2012, Atlanta Georgia

ION Geophysical Leadership Summit, January 24, 2012, Montgomery, Texas