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TCG Advisors is a strategy consulting firm that seeks to shape and
act on the CEO's agenda within leading technology-based companies. Our models-driven
approach, along with the broad pattern recognition of our partners, help our joint
TCG- and client-staffed project teams assess changing market dynamics more quickly
and respond to them more effectively than traditional consulting or internal efforts.
And because the people who implement the strategy have taken an active part in developing
it, we find the commitment to change is higher, and the challenges of change management
reduced.
We engage on a broad range of strategic issues that tie shareholder value to strategy,
and strategy to execution. These fall into four practice areas:
- Corporate strategy, focusing on increasing competitive advantage at the category
and company level
- Business unit strategies, focusing on targeting and dominating high-growth market
segments
- Innovation strategy, focusing on self-funding efforts to secure sustainable differentiation
relative to a given competitive set
- Sales effectiveness, focusing on adjusting selling styles to win share under whatever
market conditions prevail
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